Facebook Pages Manager for Social Marketing Hub
My team uses Facebook Pages Manager to create, schedule, and publish our social content on both Facebook and Instagram. We also use it as …
Meta Business ManagerFormerly Facebook Business Manager / Pages Manager
Overview
What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…
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Popular Features
- Facebook (48)8.181%
- Content planning and scheduling (49)7.070%
- Mobile access (47)6.969%
- Audience targeting (46)6.060%
Reviewer Pros & Cons
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What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
Meta Business Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
Reviewers rate Facebook highest, with a score of 8.1.
The most common users of Meta Business Manager are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Pros
- Cons
Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely on this platform to organize and improve multiple clients' pages and locations, allowing them to effectively track progress and categorize each client. The ability to add other users, including clients, promotes efficient collaboration and communication within teams. Solopreneurs find value in using Facebook Business Manager to manage multiple projects, such as podcasts and personal brands, as it provides separate and efficient interaction with fans and potential clients. Additionally, the ad service within Facebook Business Manager allows users to effectively market their projects and reach their desired audience. The all-in-one platform is highly appreciated by users for its features like post scheduling, statistics checking, retargeting pixels utilization, and engaging with message senders. Furthermore, the tool consolidates messages and comments from both Facebook and Instagram, making it easier for users to respond to customers and maintain a professional image. This enhanced organization of messages and comments, along with the ability to mark them as follow-up needed or done and keep track of counts, enhances productivity and customer service. With its user-friendly experience available on both computers and mobile devices, Facebook Business Manager offers flexibility in managing social media activities on the go. It is widely regarded as an effective tool for scheduling and publishing social content on Facebook and Instagram, creating paid ads based on specific objectives, managing non-profit organizations' posts, centralizing management of branch location pages, gaining comprehensive insights into content health and trends across organizations, managing multiple brand pages while preventing overlapping content, assisting social media departments in managing accounts and analyzing data efficiently, driving sign-ups for conferences/webinars/products through paid campaigns, supporting team members in different roles with content creation/analytics/direct messaging avenues, simplifying the control of multiple businesses through a centralized platform for marketing/advertising/public information distribution, maintaining a social media presence across different locations for a nonprofit hospital through collaboration between staff members in different countries, and sharing the stories and work of organizations, particularly for nonprofits and businesses in Kenya. Facebook Business Manager has also been found useful by solo business owners for keeping track of page activities and maintaining an online presence. Additionally, users appreciate the option to manage events, job postings, and appointments through this platform. With its comprehensive suite of tools for monitoring page performance, tracking post reach and engagement, comparing successful posts for future content strategies, interacting with the audience, gathering information, devising strategies to meet customer demands, creating an online profile and gaining visibility quickly,
Efficient Navigation and Easy Access to Pages: Many users have found the organization and easy access to pages on the back end of Facebook Business Manager highly valuable. They appreciate the efficient navigation and easy access to necessary information, which streamlines their workflow and makes it easier to manage their account effectively.
Helpful Notification Features: Several reviewers have praised the extensive and helpful notification features within Facebook Business Manager. They find these notifications valuable in staying updated on important activities and developments within their account. The notifications ensure that they don't miss out on any crucial updates or events, allowing them to stay on top of their business.
Collaboration and Delegation Made Easy: Users appreciate how easy it is to add and manage other users within Facebook Business Manager. This feature allows for efficient collaboration and streamlined workflows. Being able to delegate tasks and responsibilities enhances productivity, making it easier for team members or interns to work together effectively.
Unresponsive Customer Support: Several users have expressed frustration with the unresponsiveness and difficulty in reaching customer support. They have reported delays in receiving assistance and described the support provided by the company as terrible, with unhelpful responses and rejections of petitions without explanation.
Complicated Interface: The interface of Facebook Business Manager has been criticized for being complicated and difficult to navigate. Users have mentioned trouble finding what they need and suggested improvements in terms of simplicity and ease of use. Some users found certain features, such as invites and Facebook Insights, particularly challenging to locate.
Constant Updates Without Prior Notice: Many users have found the constant updates and changes made to Facebook Business Manager without prior notice to be annoying. They expressed a desire for better communication from the company regarding updates so they can adapt their workflows accordingly.
Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
January 09, 2024
Facebook Pages Manager for Social Marketing Hub
My team uses Facebook Pages Manager to create, schedule, and publish our social content on both Facebook and Instagram. We also use it as a basis for creating paid Facebook ads to increase likes, video views, website visits, and lead capture including geo-targeting during new city/retailer launches. It allows us to track the ROI and to see which ad offers the best engagement.
- Easy to use to create content.
- Insights are accessible and easy to read.
- We can schedule in advance for both Facebook and Instagram.
- Able to Geo- target territories.
- Video subtitle is hard to use for our other countries.
- They need better privacy / control of data.
- More tools to prevent SPAM.
Score 10 out of 10
Vetted Review
Verified User
Facebook Business Manager is the best platform for managing campaigns for Instagram and Facebook. Although there are other, non-native, or direct alternatives to Facebook, we only use Facebook Business Manager. Not just for campaign management and administration. Specifically, Facebook Business Manager provides us with information on the performance of the clients' advertising, to carry out the best budget management, and design campaigns adapted to the objectives of our clients.
- Campaign management for Instagram and Facebook.
- Provides information on the performance of clients' advertising
- Budget management and design campaigns adapted to the objectives of our clients
- Do not exceed the maximum of the clients' budget
- Improve the platform for digital marketing agencies
- Improve budget management, specifically budget sharing by users
My company manages over 40 business Facebook pages and we use FBM to manage the platform for these clients. While FBM helps in some areas, it can be clunky to use from a smartphone which hurts our team when we are on the go and seeing clients and need to make a post or use the app to make an update in the content.
- Easy to access.
- Easy to navigate on desktop.
- Difficult to use on smartphones.
- Needs a search feature when managing multiple pages.
April 28, 2022
Great Back-End Tool!
Score 7 out of 10
Vetted Review
Verified User
I use Facebook Business Manager to organize, keep up to date and improve about 15 various clients' pages and their multiple locations. It's an important tool to be able to categorize each client and their locations and know exactly where they each stand in terms of needing improvements. It's also a helpful tool to be able to add other users so that the clients themselves can gain access too.
- Organizes pages on the back end well.
- Has lots of features when it comes to notifications.
- Easy to access and add other users.
- Customer support does not respond to requests.
- Gaining access to a page when it isn't claimed yet is way to difficult.
- The updates and constant changes being made without a heads up is annoying.
November 23, 2021
How can any online business function without it?
We use Facebook Pages Manager to create, schedule, and publish our social content on Facebook and Instagram. This would include static posts as well as videos which form part of our social posting timeline as well as a basis for creating paid Facebook ads to drive objectives like video views, website visits, and lead capture.
- It's relatively easy to create a video post adding a custom thumbnail and subtitles
- It's easy to check a post drafted by another team member before publishing
- The insights on each post is also easily accessible and easy to understand
- The video subtitle tool is very clunky and hard to use
- We have had instances where we cannot upload a subtitle file as we usually do
- It would be great if we could have a way to add buttons on a post for our page timeline as we do for paid ads (e.g., learn more)
September 03, 2021
One Degree of Professional Separation
We utilize Facebook Pages to manage our business page. Our Marketing Communications team uses it and some of our Member Services managers have access as well. We've found that it doesn't make sense to give additional departments access so we're able to act as the liaison if need be. It's convenient to have all Facebook business interactions separate from personal account elements and all in one place.
- Convenient
- Separate from traditional Facebook App
- Insights
- Ads Manager is a separate app
- Suggested times for posts
- Wish business pages had an option of subscribing to other businesses pages
July 01, 2021
Faebook Pages Is My Marketing Hub
I'm running multiple projects at one time - 3 different podcasts and my own "brand" as a composer - and the highest profile place to market all of those is Facebook Pages. [Facebook Pages Manager] allows me to interact with fans or potential clients separately and efficiently, and the ad service is laser focused.
- Targeted Ads with flexible price points
- Creates a "fan page" for your product or service
- Allows you to update people on current products/episodes
- Better control of data
- They need to do a better job at flagging false information
- More tools for stopping harassment
I use Facebook Pages Manager to manage different business pages for different businesses I run or manage. It's a central hub for moving back and forth between pages and managing their settings.
- Manage pages.
- View traffic insights.
- Communicate with clients/visitors.
- New complicated interface.
- Too many useless features.
- Harder learning curve.
May 22, 2021
Good value for Facebook management
I use this to help manage two different non-profits' Facebook posts. I use it to help me schedule out the posts at the best times. There are other people that have access to the Facebook page, but they don't use this as they don't really post that often.
- Scheduling posts
- Notifying when there are problems posting.
- Explaining in plain English what the problem with posting is.
May 21, 2021
Facebook Pages Manager Review
Facebook pages manager makes it easy to see the multiple pages I manage for various businesses. It’s easy to use, easy to coach others on, and simple to organize content. It saves time and energy by allowing me to plan posts far in advance.
- Organization
- Scheduling
- Content library
- If an admin is removed from the page, I’ve found that the posts they have scheduled do not post. This has been frustrating for one of the clients I set up pages for.
May 21, 2021
Great platform with plenty of features
Our company has multiple businesses attached to it. With Pages Manager, it makes it simple to have all of the controls in one place. This is being used by everyone in the office and it assists us with marketing, advertising, and getting information about our business out to the public.
- All information in one place.
- Manage multiple pages from one location.
- Post to Instagram at the same time as Facebook.
- Need a "view as" button to see what it looks like to the public.
March 20, 2020
Facebook Pages Manager serves it's purpose
We use Facebook Page Manager to manage branch location pages for more than one hundred branch locations across the country. We're able to ensure an accurate information, post content, and engage users for every branch with relative ease at the corporate level. This setup also allows our local branches to co-manage their pages.
- Manage multiple pages
- Jump between pages
- Post content to multiple pages
- Post content to multiple pages at once
- Bulk edits
February 26, 2020
You're going to need to know this platform one way or another
As Facebook's proprietary aggregator of Page data, Pages Manager is being used in one way or another across the entire organization. Even units that are using a paid platform to provide them with social media insights are in some way interfacing with Pages Manager. The tool provides a comprehensive look at the health and trends of the content we publish, as well as the ability to monitor conversations that are taking place on the page.
- Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
- Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.
- Facebook's algorithm tinkering had implications for people using Pages Manager. It tended to place polarized parties into the comments section, making it more difficult to manage for large brands.
- There is a bevy of tools within Pages Manager, perhaps too many. Instant Articles, Stories...these rarely have any real benefit for us.
February 26, 2020
Facebook Pages Manager is a Great Way to Manage a Team to Moderate Your Company's Facebook Page
I use it regularly to manage several pages we have on Facebook. Some of the other members of our team also use it. It solves our problem of needing more than just one person to have access to our FB pages to update them and keep our followers up to date daily.
- Keeps private message sent to the page all in one place.
- Switch back and forth quickly between multiple pages.
- When using the regular FB app, sometimes it forces you to go to Pages.
- Sometimes it's easy to get lost between which FB app you're in when it moves you from one to another (FB to Messenger to Pages, etc).
February 25, 2020
Facebook Pages Manager is really the only tool of its kind.
I use Facebook Pages Manager as my main source of online presence. I use it to communicate with potential customers, to engage with the community, and to showcase reviews from past/current clients. It was a quick solution to creating an online profile and it allowed me to be visible very quickly.
- Multiple page management - I can easily access many different pages, which is helpful with different clients.
- The online app is a nice idea, though its functions are limited.
- Better app support would be nice.
- Better integration of desktop and mobile user interfaces.
February 03, 2020
Facebook Pages not for the ages
Facebook Pages Manager is used mainly as a secondary tool to Facebook Business Manager. The great thing is that because it's on mobile, it does allow me to post shares and articles from other pages when I've left the office. It's easy to sign in and easy to navigate the several pages we have access to.
- Easy to navigate.
- Quick to upload links.
- Doesn't show you the Facebook 'sell' you've used - just the original article social headline.
- Can't change post headline from original article headline.
January 17, 2020
A business necessity--you have to have it.
We use Facebook Pages Manager to manage roughly 50 pages in various states throughout the U.S. It allows a centralized way to control all pages representing our brand at the local level, giving us the flexibility to assist those in the area to the amount they need assistance with their tasks.
- Centralized spot to control a wide range of pages
- Easy to assist others who may not know how to do things
- Can be overly complicated for new users
- Getting support is nearly impossible.
January 17, 2020
Pages Manager Review
I use Facebook Pages Manager to access both my Facebook pages. I am able to see notifications, messaging and manage pages. It is being used in my company across the whole organization to help manage leads and profile visits. It also allows me to build my business by increasing exposure.
- They have a phone app to easily work on the go.
- Notifications allow you to not miss important messages or notifications.
- Would be great to integrate other apps with Facebook Pages Manager.
- Notifications don't always go off right away, and should be immediate.
December 12, 2019
Facebook Pages Manager is the way to go!
It consolidates the Facebook and Instagram platforms for messages and comments. It is easier to respond to customers as the company rather than mistakenly responding with your personal Facebook. It keeps, counts, and organizes messages and comments allowing the option to mark them as follow-up needed or done once completed. I really enjoy that I can use it on my computer as well as my devices. It is very user friendly. I really do not have any negative feedback at this time.
- It can be used simultaneously on your desktop and your mobile device.
- It easily allows you to respond to the customers as the company, quickly and easily.
- The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
December 11, 2019
Great for start-ups and freelancers alike
I help small businesses set up their Facebook Pages and use Facebook Page Manager to get the best use out of their page and get the most potential viability.
- Helps to schedule media posts.
- Targets audience.
- Nothing, it's a pretty straightforward tool and is user-friendly.
December 11, 2019
Easy to learn and important for fundraising
We have a small staff, and I'm the only one who manages our page. We have a Facebook presence to interact with current donors and fans, reach out to new people, spread the word about what we're doing, put a human face on our nonprofit, invite people to events, and connect with people in meaningful ways.
- It's user-friendly, so all sorts of businesses and nonprofits can use it without much experience.
- Advertising is a cheap and effective way to get your message to lots of people.
- They keep trying to push options that I don't want to use. I want to keep it simple.
- Why did they move the feature of scheduling a post to a completely different place? Now, if you've already set up a post and decide to schedule it for later instead of posting it now, you have to recreate it in a new section called Publishing Tools. It seems like a waste of time.
October 30, 2019
Streamlined Management of Multiple Facebook Pages
We utilize Facebook Pages Manager as part of the digital/social media arm of our campaign. We use it to post content on our candidate's public figure page, and his campaign page, as well as run advertisements. It also allows me, an administrator on those pages and several others to manage posts and advertising from a single unified dashboard.
- Facebook Pages Manager has a very user-friendly mobile app that lets me manage pages on the go.
- I can instantly post or boost images and/or video, and utilize the detailed targeting on both desktop and mobile.
- I have the ability to schedule posts when it is convenient for me so that page followers can get daily content.
- It has "page insights" that includes stats and analytics on the number of impressions, likes, and engagement my page content receives. I am able to see the progression over time and segment the time period for which I would like to view insights.
- The mobile app crashes occasionally, but not very often. I would say about 10% of the time.
- It is difficult to get approved to run certain types of ads, such as political ads, or if you want to advertise to a certain ethnic group.
- Dealing with customer service can be difficult. You have to contact support via messenger, and sometimes I am not sure if there is a person on the other end or its just AI software.
- It can be a little difficult to get set up for some users, but once set up it works pretty much as advertised.
October 16, 2019
Facebook Pages Manager Helps Manage Pages... And That's About It
We use Facebook Pages manager to manage dozens of pages within our brand. We use it to manage backend things like adding new business and ads partners. We also use the app to manage pages remotely.
- Organize all pages into one place
- App has a terrible interface
- Doesn't offer the same range of management as the desktop does
- App is slow on all mobile OS
August 26, 2019
It Does What It Does Pretty Well
We use Facebook Pages Manager to manage our own business page as well as business pages for our clients. It is generally easy to use to post content, administer roles, and review insights, but it also has a few quirks can be frustrating. Everyone on our team uses Facebook Pages Manager in some capacity as part of their daily jobs.
- Allows you to create and schedule content for your Facebook page.
- Allows you to assign roles and tiered access to other Facebook users.
- Allows you to easily interface with insights and analytic data.
- Alerts can be challenging to track down.
- Facebook changes enough that it's sometimes suddenly difficult to access a regularly used feature.
- Why is it so difficult to find invites?
- Facebook insights could use some work and would love to see a little more data around content strategy and optimization.